Fluid as today’s technology has made our lives, traditional living options have clipped our wings and grounded us with things like rents, leases and mortgages. At Anyplace, we’re out to change that by providing people with easy, turn-key housing options all over the world. No long-term leases. No buying or moving furniture. No endless screening processes. No landlords. Just dependable and hassle-free living designed with global citizens in mind.
Along with the UX design, I also contributed 30% to the visual design.
Finding a place for the long term and how easily a user can book a place. Also how to improve overall user experiences.
How uses find a place for a long-term stay and what’s their pain point while searching & booking a place.
We decided to divide our research into two phases – a primary research phase where we understood the context of the problem, conducted initial stakeholders interviews, the current service, and audited the existing website.
This was followed by a secondary research phase where we conducted 3 in-depth contextual inquiries, 3 user interviews, and then synthesized all of this data into an affinity map that helped us build personas, journey maps, and sketch and wireframe ideas.
We identified a few major issues while interviewing and mapped out the full booking process.
Before jumping any design decision We audited their current website based on their product goals and vision. Also, we considered their competitor's websites and their user activity. Which helped me a lot to take design decisions.
We reviewed analytical data, defined user personas, enhanced navigation and developed user flows to boost performance for every page of their site.
Our data-backed research combined with a strong cross-team collaboration ensured we took a more holistic approach to create the new website. We started with the most use pages.